{"id":840,"date":"2019-12-21T09:29:51","date_gmt":"2019-12-21T08:29:51","guid":{"rendered":"https:\/\/www.alandsbutiken.com\/about-us\/"},"modified":"2026-02-16T10:21:22","modified_gmt":"2026-02-16T08:21:22","slug":"about-us","status":"publish","type":"page","link":"https:\/\/www.alandsbutiken.com\/en\/about-us\/","title":{"rendered":"About us \u2013 \u00c5land-inspired products"},"content":{"rendered":"\n\n  <div class=\"banner has-hover has-parallax\" id=\"banner-2122072575\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" data-parallax=\"-3\" data-parallax-container=\".banner\" data-parallax-background>\n            <img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"680\" src=\"https:\/\/media.alandsbutiken.com\/om-oss\/aland-flag-in-ocean-with-sunset-1200x800.png\" class=\"bg attachment-large size-large\" alt=\"\u00c5land flag in ocean sunset\" \/>                        <div class=\"overlay\"><\/div>            \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n\n   <div id=\"text-box-248567540\" class=\"text-box banner-layer x50 md-x50 lg-x50 y80 md-y80 lg-y80 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n\n<h1 class=\"lead\">About \u00c5landsbutiken<\/h1><br><p class=\"lead\">\u00c5landsbutiken was created out of a love for \u00c5land \u2013 the wide sea, the red granite cliffs, the apple orchards, the archipelago winds, and that calm feeling that lingers long after you\u2019ve gone home&#8230;<br \/>We want to capture that feeling and make it something you can take with you,<br \/>wherever in the world you may be!<\/p>\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-248567540 {\n  width: 60%;\n}\n#text-box-248567540 .text-box-content {\n  font-size: 100%;\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-2122072575 {\n  padding-top: 507px;\n}\n#banner-2122072575 .overlay {\n  background-color: rgba(0, 0, 0, 0.49);\n}\n#banner-2122072575 .banner-bg img {\n  object-position: 22% 16%;\n}\n<\/style>\n  <\/div>\n\n\n<div class=\"row\"  id=\"row-950567134\">\n\n\n\t<div id=\"col-1071168596\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h4 data-start=\"165\" data-end=\"600\">Products inspired by \u00c5land<\/h4><br><p data-start=\"165\" data-end=\"600\">\u00c5landsbutiken brings together products inspired by \u00c5land, and therefore it\u2019s easy to find something that feels familiar. At the same time, some products may be created here, while others are designed with \u00c5land\u2019s nature, colors, and atmosphere as their starting point. In addition, you\u2019ll find everything from design and prints to home d\u00e9cor, accessories, and creative products that fit into everyday life.<\/p><br><br><h5 data-start=\"602\" data-end=\"995\">The idea and the expression in focus<\/h5><br><p data-start=\"602\" data-end=\"995\">The selection can include both local collaborations and products that are produced and delivered in different ways, which means a natural variety. Therefore, the focus is on the idea and the expression rather than on a single format. For example, it might be an illustration that reflects the archipelago horizon, or a motif inspired by granite, the \u00c5land Sea, and lighthouses.<\/p><br><p data-start=\"997\" data-end=\"1319\">In addition, the expression can sometimes be more minimal, and then it\u2019s the small details that make a big difference. Instead, another design might evoke memories of summer evenings, apple orchards, and salt-swept winds. At the same time, we try to add new motifs over time, so you can always discover something new.<\/p><br><br><h5 data-start=\"1321\" data-end=\"1721\">A small journey to explore<\/h5><br><p data-start=\"1321\" data-end=\"1721\">\u00c5landsbutiken should feel like a small journey, and therefore we want it to be easy to browse and find favorites. A color palette can, for example, feel like summer by the sea, while a pattern brings to mind cliffs and forest trails. Thus, we choose products that convey an \u00c5land feeling and that are also made to be used and appreciated.<\/p><br><p data-start=\"1723\" data-end=\"2066\">In addition, we want you to be able to compare options quickly, and therefore we focus on clear categories and descriptions. If you\u2019re looking for a gift, it also becomes easier to find the right one, because expressions and motifs often say a lot. At the same time, browsing should feel enjoyable, so that inspiration can take its place.<\/p><br><br><h5 data-start=\"2068\" data-end=\"2365\">A feeling to carry with you<\/h5><br><p data-start=\"2068\" data-end=\"2365\">Each product is meant to carry a feeling\u2014like a small story about the islands. At the same time, some pieces can spark wanderlust, while others create recognition and nostalgia. In addition, there are items that simply become a beautiful touch in your home or wardrobe.<\/p><br><p data-start=\"2367\" data-end=\"2645\">Sometimes a simple symbol is enough, and then it can become the starting point for conversations and memories. Therefore, we hope the products will have a long life and be used often. In short, they should become part of your everyday life, while also reminding you of a place you love.<\/p><br><br><h5 data-start=\"2647\" data-end=\"3001\">\u00c5land means different things to different people<\/h5><br><p data-start=\"2647\" data-end=\"3001\">\u00c5land\u2019s inspiration looks different for different people, and therefore we want a wide range of expressions and motifs. For example, for some it\u2019s sun-warmed cliffs and swimming coves, while for others it\u2019s apple orchards and quiet gravel roads. Finally, for someone else it\u2019s archipelago boats, lighthouses, and the open sea.<\/p><br><p data-start=\"3003\" data-end=\"3287\">At the same time, the same place can feel different depending on the season, and therefore we also let the seasons influence the selection. In that way, you can find something that matches your own image of \u00c5land. In addition, it becomes easier to vary your style, because motifs can be interpreted in many ways.<\/p><br><br><h5 data-start=\"3289\" data-end=\"3661\">Welcome to \u00c5landsbutiken<\/h5><br><p data-start=\"3289\" data-end=\"3661\">Whether you have \u00c5land just around the corner or on the other side of the world, we want you to find something personal that stands out. At the same time, it should feel distinctly \u00c5land in its expression, and therefore inspiration is always at the center. Above all, the products should remind you of \u00c5land\u2019s calm, light, and archipelago feel every time you use them.<\/p><br><p data-start=\"3663\" data-end=\"3924\">And who knows\u2014maybe the inspiration will lead to new memories and new experiences. In the end, it might also lead to a future visit to \u00c5land. In addition, the selection evolves over time, so you can return and find new favorites.<\/p><br><br><p data-start=\"3926\" data-end=\"3951\">A warm welcome!<\/p><br><p data-start=\"3953\" data-end=\"3988\">Bj\u00f6rn Pettersson<br data-start=\"3969\" data-end=\"3972\" \/>Owner &amp; Founder<\/p><br><div class=\"text-center\"><div class=\"is-divider divider clearfix\" ><\/div><\/div>\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1370496414\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\n<a href=\"https:\/\/www.alandsbutiken.com\/en\/about-us\/our-history\/\" class=\"button primary is-shade box-shadow-3 box-shadow-5-hover\" style=\"border-radius:5px;\">\n\t\t<span>Read more about our history<\/span>\n\t<\/a>\n\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>\u00c5landsbutiken brings together products inspired by \u00c5land \u2013 with motifs, colors, and a sense of the sea and the archipelago. Here you\u2019ll find design, prints, home d\u00e9cor, and accessories that feel personal and distinctly \u00c5land in their expression. Discover new favorites and bring a piece of \u00c5land into your everyday life.<\/p>\n","protected":false},"author":1,"featured_media":5063,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-transparent-header-light.php","meta":{"footnotes":""},"class_list":["post-840","page","type-page","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.alandsbutiken.com\/en\/wp-json\/wp\/v2\/pages\/840","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.alandsbutiken.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.alandsbutiken.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.alandsbutiken.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.alandsbutiken.com\/en\/wp-json\/wp\/v2\/comments?post=840"}],"version-history":[{"count":5,"href":"https:\/\/www.alandsbutiken.com\/en\/wp-json\/wp\/v2\/pages\/840\/revisions"}],"predecessor-version":[{"id":5661,"href":"https:\/\/www.alandsbutiken.com\/en\/wp-json\/wp\/v2\/pages\/840\/revisions\/5661"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.alandsbutiken.com\/en\/wp-json\/wp\/v2\/media\/5063"}],"wp:attachment":[{"href":"https:\/\/www.alandsbutiken.com\/en\/wp-json\/wp\/v2\/media?parent=840"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}