Privacy policy

At Åland Online and Ålandsbutiken, accessible from aland.se and alandsbutiken.com, one of our main priorities is the privac

Privacy Policy (GDPR) – Åland Online & Ålandsbutiken

Last updated: 2025-12-14

We value your privacy. This Privacy Policy describes how F:a Björn Pettersson (“Åland Online”, “we”, “us”) processes personal data when you visit, use, or shop via our websites and services under the brands Åland Online and Ålandsbutiken (the “Website”).

The Website includes all of our domains and subdomains, regardless of top-level domain (e.g., .com, .se, etc.), where we provide content, functionality, or e-commerce.

1. Data Controller

Data Controller: F:a Björn Pettersson (Åland Online)

Contact: info@aland.se

2. What personal data we process

2.1 Data you provide to us

  • Contact details: name, email address, phone number, address.
  • Order and customer data: order number, products, delivery choice, messages to customer service.
  • Content you submit: e.g., questions, feedback, complaint details, and any images/documents you share with us.

2.2 Data we collect automatically

  • Technical data: IP address, browser type, device, language, timestamps.
  • Usage data: pages visited, clicks, referring page (referrer), and how the Website is used.

2.3 Data from third parties

  • Payment providers: information about transaction status and payment events (we generally do not store full card details).
  • Carriers/shipping providers: delivery status and tracking information.
  • Analytics and advertising services: statistics and marketing-related signals (depending on your cookie choices).

3. Why we process personal data (purposes)

We process personal data in order to:

  • provide the Website’s functionality and services,
  • manage orders, deliveries, payments, refunds, and customer service,
  • communicate with you (e.g., regarding questions, support cases, or order information),
  • prevent misuse and fraud and improve security,
  • analyse and improve the Website (statistics),
  • display and measure advertising (marketing),
  • comply with legal obligations (e.g., accounting) and handle legal claims.

4. Legal bases

We process personal data on the following legal bases:

  • Contract: where processing is necessary to perform a contract with you (e.g., purchase and delivery).
  • Legal obligation: where we must comply with legal requirements (e.g., accounting rules).
  • Legitimate interests: where we have a legitimate interest that is not overridden by your privacy interests (e.g., operation, security, customer service, Website improvements).
  • Consent: where we use non-essential cookies/similar technologies for statistics or marketing (you can change/withdraw your consent at any time).

5. Cookies and similar technologies

We use cookies and similar technologies. Some are necessary for the Website to function. Others are used for statistics and marketing and are only set if you consent via our cookie banner/cookie settings.

Read more in our Cookie Policy.

Examples of services: We use Google Analytics 4 (GA4) for analytics and Google Ads/AdSense for advertising.

6. Who we share personal data with

We share personal data only when necessary to deliver the service, perform a contract, comply with legal requirements, or where you have consented.

  • Payment providers: to process payments and refunds.
  • Carriers/shipping providers: for delivery and tracking.
  • IT and hosting providers: e.g., web hosting, email services, security, and support providers.
  • Analytics and advertising services: e.g., Google (depending on your cookie choices).
  • Authorities: where required by law or for legal claims.

7. Transfers outside the EU/EEA

Some service providers may process personal data outside the EU/EEA. Where this happens, we ensure the transfer has a lawful basis and appropriate safeguards are in place, such as the EU Commission’s Standard Contractual Clauses (SCCs) and/or other approved transfer mechanisms.

8. How long we keep your data

We retain personal data for as long as necessary for the purposes described in this Policy or as required by law.

  • Order and accounting data is retained in accordance with applicable accounting rules.
  • Customer service cases are retained for as long as needed to handle the case and any potential claims.
  • Cookie/analytics/advertising-related data is stored according to our tool settings and your cookie choices.

9. Your rights

You have rights under the GDPR, including the right to:

  • Request access (data subject access request)
  • Request rectification
  • Request erasure (in certain cases)
  • Request restriction of processing
  • Object to processing based on legitimate interests
  • Data portability (in certain cases)
  • Withdraw consent (e.g., for analytics/marketing cookies)

To exercise your rights, contact us at info@aland.se.

10. Complaints to a supervisory authority

If you believe we process your personal data incorrectly, you have the right to lodge a complaint with a supervisory authority. In Sweden, the supervisory authority is the Swedish Authority for Privacy Protection (IMY). You may also contact the supervisory authority in the EU/EEA country where you live or work.

11. Children

The Website is not directed to children under the age of 13, and we do not knowingly collect personal data from children under 13. If you believe a child has provided personal data to us, please contact us and we will help delete the data.

12. Changes to this Policy

We may update this Privacy Policy. The latest version is always published on the Website together with the last updated date.

y of our visitors. This Privacy Policy document contains types of information that is collected and recorded by Åland Online and how we use it.

If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us.

Log Files

Åland Online follows a standard procedure of using log files. These files log visitors when they visit websites. All hosting companies do this and a part of hosting services’ analytics. The information collected by log files include internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks. These are not linked to any information that is personally identifiable. The purpose of the information is for analyzing trends, administering the site, tracking users’ movement on the website, and gathering demographic information.

Cookies and Web Beacons

Like any other website, Åland Online uses ‘cookies’. These cookies are used to store information including visitors’ preferences, and the pages on the website that the visitor accessed or visited. The information is used to optimize the users’ experience by customizing our web page content based on visitors’ browser type and/or other information. You can read more about how we use cookies in our Cookie-Policy.

Google DoubleClick DART Cookie

Google is one of a third-party vendor on our site. It also uses cookies, known as DART cookies, to serve ads to our site visitors based upon their visit to aland.se and other sites on the internet. However, visitors may choose to decline the use of DART cookies by visiting the Google ad and content network Privacy Policy at the following URL – https://policies.google.com/technologies/ads

Our Advertising Partners

Some of advertisers on our site may use cookies and web beacons. Our advertising partners are listed below. Each of our advertising partners has their own Privacy Policy for their policies on user data. For easier access, we hyperlinked to their Privacy Policies below.

Privacy Policies

Third-party ad servers or ad networks uses technologies like cookies, JavaScript, or Web Beacons that are used in their respective advertisements and links that appear on aland.se, which are sent directly to users’ browser. They automatically receive your IP address when this occurs. These technologies are used to measure the effectiveness of their advertising campaigns and/or to personalize the advertising content that you see on websites that you visit.

Note that Åland Online has no access to or control over these cookies that are used by third-party advertisers.

Third Party Privacy Policies

Åland Online’s Privacy Policy does not apply to other advertisers or websites. Thus, we are advising you to consult the respective Privacy Policies of these third-party ad servers for more detailed information. It may include their practices and instructions about how to opt-out of certain options. You may find a complete list of these Privacy Policies and their links here: Privacy Policy Links.

You can choose to disable cookies through your individual browser options. To know more detailed information about cookie management with specific web browsers, it can be found at the browsers’ respective websites. “What Are Cookies?”

Children’s Information

Another part of our priority is adding protection for children while using the Internet. We encourage parents and guardians to observe, participate in, and/or monitor and guide their online activity.

Åland Online does not knowingly collect any Personal Identifiable Information from children under the age of 18. If you think that your child provided this kind of information on our website, we strongly encourage you to contact us immediately and we will do our best efforts to promptly remove such information from our records.

Online Privacy Policy Only

This Privacy Policy applies only to our online activities and is valid for visitors to our website with regards to the information that they shared and/or collect in aland.se. This policy is not applicable to any information collected offline or via channels other than this website.

Consent

By using our website, you hereby consent to our Privacy Policy and agree to its Terms and Conditions.